Results
196%
increase in online registrations
44%
decrease in Cost-per Acquisition (CPA)
75%
increase in budget investment
Harnessing the power of machine-learning
Pulse is a free financial wellness tool that allows users in South Africa to check their credit rating and learn how to improve it. We were tasked with increasing the number of online registrations while simultaneously reducing the Cost-per Acquisition (CPA).
Approach
Identified high performing aspects within the existing accounts and minimized or excluded non-performing aspects.
Restructured the accounts and built new campaigns in preparation for machine-learning activation.
Manually managed campaigns until stability and consistency in performance was achieved, then activated machine-learning.
Platform
Services
Search Engine Marketing (SEM)
Machine Learning Activation
Vertical
Financial Services
Results
41%
increase in online booking inquiries
90%
increase in phone call inquiries
40%
increase in budget investment
Dental Appointments with Local Search Engine Ads
The dental practice was founded by Drs Ashberg and Rosenberg over 50 years ago. Dr Nadya Abedian took over from Dr Ashberg in 2020 at the young age of 25. FusionTree was tasked with generating more patient inquiries through strategic search engine marketing.
Approach
Researched and forecasted expected search engine volume with a radius target of 10 miles around the practice.
Full tracking set up linking GMB, Google Tag Manager, Google Analytics and Google Ads.
Built new campaigns using localized keyword strategies, geotargeting and our own proven methodologies.
Platform
Services
Search Engine Marketing (SEM)
Vertical
Healthcare Services
Results
230%
increase in new customer inquiries
48%
increase in overall sales
50%
increase in budget investment
Making the move from traditional to online marketing
Cape Lumber Marketing is a budget friendly supplier of quality building materials. They are a Cape Town, South Africa based operation offering quality products from the likes of MTO, Everite, Sonae and trusted Importers who bring in products such as Balau and Garapa decking, Shutterply, Marine Ply BS1088 and more. They identified the need to move their business online and after completing their website they approached FUSIONTREE to assist with delivering high-intent traffic, with the aim of online purchases, quotation requests and general inquiries.
Approach
Researched and forecasted expected search engine volume for operating locations, along with recommended budget to be competitive.
Full conversion-tracking setup linking Google Tag Manager, Google Analytics and Google Ads.
Built new campaigns using localized keyword strategies, geotargeting and our own proven methodologies.
Platform
Services
Search Engine Marketing (SEM)
Vertical
Building Supplies
Results
126%
increase in online booking inquiries
179%
increase in phone call inquiries
100%
increase in budget investment
Localized PPC for COVID-disinfecting services
Bactakleen offers the world’s first 2-in-1 anti-bacterial treatment system that effectively kills 99.9% of all virus and bacteria. They offer Covid-19 and other hygiene related fogging services that are 100% Herbal and Non Toxic. Bactakleen approached FusionTree to help increase online bookings for their home and office disinfecting service, targeting strategic geo-locations.
Approach
Researched and forecasted expected search engine volume for specified regions, along with recommended budget to be competitive.
Built new campaigns using localized keyword strategies, geotargeting and our own proven methodologies.
Manually managed campaigns until stability and consistency in performance was achieved, then activated machine-learning.
Platform
Services
Search Engine Marketing (SEM)
Machine Learning Activation
Vertical
Hygiene & Cleaning Services
Results
65%
increase in conversion rate
37.5%
decrease in CPL
Utilizing Google Search to find potential Clinical Trial patients (USA)
Geneoscopy is currently developing a diagnostic test for the detection and prevention of colorectal cancer in humans. Geneoscopy is committed to providing safe, effective, and innovative non-invasive tests to improve the diagnosis, treatment, and monitoring of gastrointestinal diseases. This includes the improvement of cancer screening compliance to facilitate early-stage detection. FusionTree was tasked with generating good quality traffic that feeds into the top of their Clinical Trials funnel, at a 25% target reduction in their CPL.
Approach
Identified areas where conversion rate could be positively impacted first.
Built new campaigns using proprietary keyword strategies, ad copy A/B testing and geotargeting.
Manually managed campaigns until stability and consistency in performance was achieved, then activating machine-learning.
Platform